10+2 pass in any discipline with minimum 50% marks
Location
Delhi, Chennai
Last date of Application
May 07, 2011
The fashion industry is expanding rapidly as well as becoming organised and intensely competitive. Organisations now have specific goals and objectives in the area of production and merchandising. The process of sourcing, manufacturing and distributing fashion garments is a highly specialized one. It requires a deep and intensive knowledge of the domestic and global fashion market, as well as in-depth knowledge of the fashion product and extensive managerial skills. The programme helps students to develop specialised domain knowledge and business strategising expertise.
LEVEL 0: Foundation
The first year aims at bringing students from diverse backgrounds to a common platform of contextual understanding, basic knowledge and skills to prepare and lay the ground for the subsequent three years of study and achievement, which lead to the degree award. Called ‘Foundation Phase’, the first year focuses on creation of a strong base in core commercial/technical concepts, principles, analytical skills, with an acquaintance of the context of the industry, which will form the key area of study. The first year constitutes Level 0
LEVEL 1: Knowledge, Skills and Concepts
Students focus on learning the basics of the core areas of merchandising and production within the larger business environment in domestic and export markets. This is combined with fostering the understanding of the fashion products and related markets. The students at this level are given an opportunity to pursue any one international language from the given options of French, Spanish, German or Chinese.
LEVEL 2 : Application and Practice
Students are exposed to the commercial realities of the sourcing and buying businesses. Further, there is an integrated understanding of retailing, production and supply chain management processes. Students gain advanced knowledge of fabrics and their sources. The learning of international language continues Year 3 students can opt to go abroad for a semester study in an international institution or join any approved Indian institution. Students who do not opt for studies overseas or in any other reputed national institute may remain at Pearl Academy of Fashion and do an industry project or industry internship which provides the right exposure to study a fashion organisation, its managerial functions and processes.
LEVEL 3 : Consolidation
In level 3, the student may opt for a long industry attachment which will give them further exposure to working practices. Else they may choose from specialization modules offered at the Academy. Finally, the student does a dissertation. Dissertation is a major piece of independent work where the student has the opportunity to critically appraise an issue or study a real life problem in the apparel industry and propose an original solution.
Synthesis
The best dissertations give their authors the opportunity to make a public presentation to members of the industry at a forum called Synthesis. Every student has an opportunity to exhibit (in poster format) his work. This event is crowded by domestic and export companies taking deep interest in the potential demonstrated by various managerial applications on show.
