FASHION MERCHANDISING is a critical function in every fashion business. It determines for a fashion company every season’s direction, look, range, lines and offerings. Fashion merchandisers study and interpret forecasts and trends to decide colours, textures, fabrics, silhouettes, embellishments, accessorisation, and, so on, which are then creatively translated by designers into alluring wearable products. Fashion merchandisers are also responsible for product development, taking the company into newer realms of fashion offerings. They interact with buyers and promote the company’s offerings. Without doubt, the success of any fashion business owes itself as much to the brilliance and competence of its merchandising function.

Successful fashion merchandising is all about crafting a positive consumer experience. Fashion merchandising experts subtly inspire consumers to see the possibilities in their products. A fashion merchandiser’s job is to connect fashion products with buyers. Fashion merchandising sits at the intersection of fashion and business.

Fashion merchandisers possess a passion for fashion, intuitive flair for judging environmental trends, uncanny ability to anticipate consumer demand qualitatively, creative imagination to envision products, strong communications skills to convey direction and look. If these qualities are your characteristics, then you may be cut for a promising fashion merchandising career.

The Post-Graduate Diploma in Fashion Merchandising will shape you up and lead you to achieve this aspiration.

This is an extensive programme which provides the students a firm grounding of fashion sense and business expertise. Staying ahead of the fashion curve is a feat involving both art and commerce. Strategy and marketing know-how are an integral part of fashion merchandising. This course helps students acquire skills required for fashion merchandisers, such as forecasting, research and analysis, combined with fashion industry knowledge. A good sense of style is the basic ability that this course helps you develop. A thorough grounding in understanding of fibres, fabrics, weaves, cutting, sewing, finishing ensures the fundamentals. Commercial skills enable to determine how products fit into a budget and see if they meet the functional needs of your consumers. Strong communication skills are honed to help effective interaction and negotiation with buyers and manufacturers. Exposure to international marketing and trade is included.