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4 Years ( August 2008- May 2012)
10+2 pass in any discipline with minimum 50% marks
Delhi, Chennai
The fashion industry is expanding rapidly as well as becoming organized and intensely competitive. Organisations now have specific goals and objectives in the area of production and merchandising. The process of sourcing, manufacturing and distributing fashion garments is a highly specialized one. It requires a deep and intensive knowledge of the domestic and global fashion market, as well as in-depth knowledge of the fashion product and extensive managerial skills. The programme helps students to develop specialized domain knowledge and business strategizing expertise.
Students focus on learning the basics of the core areas of merchandising and production within the larger business environment in domestic and export markets. This is combined with fostering the understanding of the fashion products and related markets.
Students are exposed to the commercial realities of the sourcing and buying businesses. Further, there is an integrated understanding of retailing, production and supply chain management processes. Advanced knowledge of fabrics and their sources is gained. Industry internship provides the right exposure to the fashion organization, its managerial functions and processes.
Here, the student learns to make a critical review and holistic synthesis Knowledge acquired in previous levels. The high-point is a dissertation to enhance skills of data collection and interpretation, problem solving and presentation
The best dissertations give their authors the opportunity to make a public presentation to members of industry at a forum called Synthesis. Every student has an opportunity to exhibit in poster format his work. This event is crowded by domestic and export companies, taking deep interest in the potential demonstrated by various managerial applications on show.
Graduates work as-
- Merchandising specialist
- Production Managers
- Marketing Manager
- Buyers
- Vendor Manager
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